Your company is a big corporation. You work mainly in B2B model and run long and complicated sales processes. Before you sell something, you have to convince a large purchasing committee. Your main concern is to reconcile interests of many different decision makers. Negotiations with customers often take long. In addition to your financial results, you are also interested in other KPIs, for example: Customer Retention Rate, Customer Churn Rate and Customer Lifetime Value. You pay attention to trends and innovations in business. You have aspirations to follow them and even set them yourself. If you are inspired by someone, those are the market leaders. You compete with the best only. You also notice the need to have an integrated IT platform that will help you to maintain business relations at every stage of the Customer Journey. You need a powerful, modern, reputable CRM tool equipped with Business Intelligence mechanisms. You are also aware of the costs associated with licensing fees and professional implementation of the software.