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Marketing Automation is a software designed to enhance the efficiency of online marketing activities. This type of software automates marketing processes based on repetitive tasks, such as sending emails or posting on social media.
Marketing Automation platforms allow to automatically perform predefined actions in the context of specific events on your web site. These platforms were originally limited to sending emails, however functionality of modern solutions includes operations on social media, gathering information about potential customers, as well as reporting and analysis tools.
Thanks to marketing automation systems you can save time by freeing your marketing and sales employees from the need to perform repetitive tasks and gather crucial information about the behavior of potential customers.
Mautic is a powerful marketing automation software which allows to automate the process of providing relevant information to potential customers, depending on which stage of the sales process they are. Mautic is also an excellent platform for online marketing campaigns using landing pages, sending emails, tracking and posting on social media.
Mautic is currently the sole open source marketing automation system on the market. It is stable and mature. Its functionality often puts to shame closed commercial solutions such as Hubspot, Marketo and Salesforce Pardot.
Mautic’s open source code makes it the first platform for marketing automation that can be fully customized to even the most specific needs of every company.
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