Mautic

Marketing Automation is a software designed to enhance the efficiency of online marketing activities. This type of software automates marketing processes based on repetitive tasks, such as sending emails or posting on social media.

Marketing Automation platforms allow to automatically perform predefined actions in the context of specific events on your web site. These platforms were originally limited to sending emails, however functionality of modern solutions includes operations on social media, gathering information about potential customers, as well as reporting and analysis tools.

Thanks to marketing automation systems you can save time by freeing your marketing and sales employees from the need to perform repetitive tasks and gather crucial information about the behavior of potential customers.

Mautic’s functionality allows you to control and optimize the process of converting visitors on your web site to leads and customers. This system effectively gathers and classifies information about all the actions taken by individuals on your web sites, giving you the most accurate insight into the history of the user, so that you can personalise communication in terms of time, form, channel and content.

For example, at the moment of a new visit to your web site linked to Mautic, the software creates an anonymous lead containing only the IP address and source of traffic (e.g. Google search results). When the person decides to subscribe to your newsletter, this anonymous lead will link to the email adress. This adress can be used by Mautic in one of yours predefined online marketing campaign. When the same person fills the contact form, the customer’s data will be suplemented with further information, e.g. First Name, Last Name etc. Every user interaction with your web site supported by Mautic can have points assigned.  After collecting a certain number of points lead can, for example, be sent to your CRM system.

Mautic offers over 40 ready integrators enabling fast and efficient connection with other marketing channels, services and systems used in company. This makes it possible to use the full capabilities of marketing automation platform based on other already used solutions. Mautic is equipped in  plenty of useful integrators, such as:

• CRM
  • SugarCRM
  • MS Dynamics
  • Salesforce
• Social Media
  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
• CMS
  • WordPress
  • Joomla
  • Drupal