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We all probably still remember how much – around May 25th – there was said about the safety of the personal information stored and processed by European companies. Everything due to the changing data security policies established by the European Parliament and the Council. The so-called GDPR (General Data...

Usually, when we explain what is CRM,  we limit ourselves to resolving the abbreviation and simply saying: Customer Relationship Management. This is a comprehensive, yet understandable statement that usually suffices as a definition. We use it both during phone calls with the customers and while publishing on our blog. It is only at a further...